Leading white label ticketing solution meets unique challenges to provide popular California historical landmark the timed-ticketing solution needed to optimize sales and meet the increasing demands of growing visitor volume.
(SAN JOSE) — VBO Tickets, an industry frontrunner in ticketing and event management solutions, has successfully teamed up with Winchester Mystery House, a popular San Francisco Bay Area tourist attraction listed on the National Register of Historic Places.
VBO Tickets’ challenges with Winchester Mystery House required unique and highly-advanced ticketing logic in order to maximize tour capacity and sales revenue on a day to-day-basis. Its previous system, along with others they researched, fell short in meeting the state-of-the-art infrastructure required to achieve their needs to sell multiple tour tickets à la carte and as a combo package, while factoring in tour duration times, as well as support group discounts and “Skeleton Key” member pricing — all in a single transaction.
As the complexity of tour duration became increasingly problematic, leading toward overbooking for the beloved mansion, VBO Tickets’ advanced-time ticket logic quickly proved to be the foundation of the sophisticated solution WMH needed. VBO Tickets worked closely with WMH’s management team and tour managers to implement an ideal system comprised of many valuable features, including:
– Advanced-Timed Ticketing logic to manage hundreds of tours daily at the historical property.
– Unparalleled flexibility and control to add, modify and book tour time slots, ticket quantities and group bookings in real-time.
– A special package that selects a combination of à la carte tours, including calculated discounts and tour time overlap protection.
– VBO Pay point-of-sale system for secure Chip and PIN credit cards and ApplePay transactions on-site.
“The VBO Tickets platform delivers the unique requirements of Winchester Mystery House and satisfied their pursuit to design the ultimate customer experience and implement a sustainable and scalable system for its entire tour operation,” said VBO Tickets VP of Sales, Ríque Villa. “We are proud to provide the needed infrastructure to such a respected and adored historic California landmark.”
About Winchester Mystery House
For nearly 100 years the Winchester Mystery House has stood as a testament to the ingenuity, persistence of vision and lore that surrounds its namesake, Sarah Winchester (heir to the Winchester Repeating Rifle fortune). Sarah Winchester lives on in legend as a grieving widow who continuously built onto her small farm house to appease the spirits of those killed by the guns manufactured by her husband’s firearms company.
The Winchester Mystery House is located at 525 S. Winchester Blvd. in San Jose, California, between Highways I-880 and I-280, and is open daily to the public and group events. Additional information can be found WinchesterMysteryHouse.com, Facebook, and Twitter.
About VBO Tickets
Formed in 2012, VBO Tickets is the all-in-one solution for event production on any scale: whether you’re a non-profit community theatre putting on a spectacular show or a mega promoter creating memories by the thousands, VBO Tickets is the definitive choice for cutting-edge event and ticketing technology. With its robust, feature-rich — yet user-friendly — platform, VBO Tickets is an industry leader. Its unique and innovative white label technology serves hundreds of clients in the fine and performing arts, academics, sports, concerts, festivals, comedy, improv, municipal and rental venues, as well as corporate event fields. Based at the epicenter of Silicon Valley in San Jose, California, VBO Tickets is proud to offer its platform to the global market, recently expanding its reach into the UK, Germany, South Africa, Malaysia, Indonesia, the Caribbean and Brazil. Simply stated, VBO Tickets is getting rave reviews as the ticketing company of choice from clients and patrons alike!